Ford is renowned for its lineup of vehicles, but, with over 70 dealers in the province of Alberta how does one single dealership stand out and resonate in its community? Our assignment was to design and execute a content-driven campaign that would make one thing clear: Kentwood Ford is not your average Ford dealership.
Located on the North-side of the city, the dealership acknowledges the grit and tenacity the people within its community embody. Edmontonians are hard-working people. They’re the kind of people who show up and get the job done. After speaking to locals the campaign tagline was undeniable - We Got Work To Do. The campaign centers around a spoken-word anthem created by renowned poet, Omar Farah. Paired with raw and gritty visuals, our job was complete. The result was an award winning campaign, starring local Edmontonians like Scotty Olsen and Tadi Siwira.
Our work on this campaign was awarded Digital Alberta’s Ember Award for Best Commercial of the Year.